![]() CNN Business' Danielle Wiener-Bronner and Jordan Valinsky contributed to this report. To help distinguish the product, Burger King has since renamed the sandwich the "Ch'King" (it had originally been referred to as simply the hand-breaded crispy chicken sandwich).Īlthough Burger King is one of thousands of brands to celebrate Pride Month with deals, the timing happens to coincide with a previously announced Ch'King promotion: To raise awareness and drive sales, Burger King said last month it would give free Whoppers to any customers who order a Ch'King through Burger King's website or app from June 3 until June 20. Americans have been eating more chicken and less beef the last few years, and low-growth, low-margin, low-loyalty fast-food companies are desperate for any leg up over the competition.īurger King first announced in February its new chicken sandwich, served on a potato bun with pickles and a savory sauce. Wendy's, McDonald's, KFC, Shake Shack and many other competitors have blown up their staid chicken sandwiches for new ones or developed additional flavorful menu items. Since then, the quick-serve restaurant industry has fallen over itself to get in on the fried chicken sandwich action. Chick-fil-A has a long, controversial history of supporting anti-LGBT. Popeyes struck gold with its chicken sandwich in 2019, which sent customers flocking to the fast-food chain to get their hands (and mouths) on one. Burger King came up with a scrumptious new chicken sandwich to celebrate Pride Month. Burger King zings Chick-fil-A by donating its chicken sandwich profits to LGBTQ. Burger King under the leadership of CEO Daniel Schwartz have begun donating 40 cents for every sale of its new chicken sandwich to a radical LGBT lobby group that supports child sex changes, the drugging of children with opposite-sex hormones and Drag Queen Story Hours. ![]() Both organizations have taken controversial stands on homosexuality and same-sex marriage.īurger King is trying to make up ground in the chicken sandwich wars. In a social media post Thursday, the company said 40 cents from every Ch’King sandwich sold in June will be donated to the HRC, KXAN. The company has since tried to distance itself from its less-than-supportive stance toward the LGBTQ+ communityįor example, in 2019, Chick-fil-A made major changes to its charitable foundation, ending donations to two organizations that have been criticized for being anti-LGBTQ+ - the Salvation Army and the Fellowship of Christian Athletes. Burger King recently took a shot at Chick-fil-A amid Pride month, saying it will donate money from its chicken sandwich to the Human Rights Campaign (HRC), the world’s biggest LGBTQ civil rights group. Chick-fil-A, because of its devout Christian ownership, closes its restaurants on Sundays.Ĭhick-fil-A CEO Dan Cathy said in 2012 that the company supports "the biblical definition of the family unit." In a 2018 interview with a local Atlanta TV station, Cathy reiterated his position on same-sex marriage but said he's not anti-gay. It was the dig at Chick-fil-A that got some supporters’ attention online.Burger King added it will make those donations "even on Sunday," tweeting the eyes emoji. ![]() The chain is also famous for making donations to anti-LGBTQ+ lobbyists, politicians, and organizations. Oh, and in case you missed it, Burger King also threw some subtle shade at Chick-fil-A in that tweet, by writing that you can get your Ch’King “even on Sundays.” As you probably already know, Chick-fil-A is famously closed on Sundays. As every chain on the planet competes to have the newest and best chicken sammie on its menu, Burger King just sweetened its deal a little - it announced that for every Ch’King chicken sandwich it sells during Pride month, it will make a donation to an organization that supports LGBTQ+ rights.īurger King announced the move in a tweet, writing, “the #ChKing says LGBTQ+ rights! during #pride month (even on Sundays) your chicken sandwich craving can do good! we are making a donation* to for every Ch’King sold.”īurger King followed up that tweet with a little more information: For every Ch’King chicken sandwich the chain sells between June 3 and June 30, it will donate 40 cents to the Human Rights Campaign, an organization that “envisions a world where every member of the LGBTQ family has the freedom to live their truth without fear, and with equality under the law,” according to their website. ![]() The fast food chain chicken sandwich war continues. Burger King is heating up the fast food chicken sandwich war with a Pride Month promotion
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